Remember those kids in school who were scared of math? Well, in marketing, the big bad wolf is data analytics.

No marketer likes to crunch numbers, work with spreadsheets, and lose their heads over formulas and Zapier integrations.

Keep in mind that data analytics plays a crucial role in digital marketing. Marketers must adeptly analyze data at each stage of the marketing funnel to enhance content, boost conversions, and propel business growth.

This post gives you a comprehensive list of all the best marketing analytics tools. Here are the best data analytics tools to use:

• Google Analytics
• Semrush
• Hubspot
• Google Data Studio
• Ahrefs
• Matomo
• Rebrandly
• Metabase
• Funnel.io
• Moz Pro
• Need help analyzing your data?

Google Analytics

This is by far the most popular tool in the world of digital analytics. It’s free and is used by more than 30 million websites according to BuiltWith. It’s used best for analyzing your website traffic, looking at things like bounce rates, users, and goal conversions.

Pro tip: want help with your Google Analytics setup? Need to create better dashboards? Check out our list of the top Google Analytics consultants.

Semrush

Semrush is a digital intelligence platform that has over 55 different products, tools, and add-ons under its belt for search, content, and online visibility. It gathers data for more than 142 countries.

SEMrush is the one tool you need as an SEO consultant. Features include:

• They monitor 800 unique domains spread across 142 geo-locations
• They have a database of 43 trillion backlinks
• A database of 21 billion keywords
• 10 million users have tried SEMrush

Pricing: SEMrush starts at $119.95 per month. 

Hubspot

HubSpot is a cloud-based CRM stage that helps various organizations of dissimilar sizes track and sustain leads and dissect business measurements. It’s appropriate for B2B and B2C across retail, land, showcasing, bookkeeping, and more enterprises.

HubSpot eliminates the need for other tools like CRMs, autoresponders, form builders, and even WordPress.

HubSpot helps you closely monitor both inbound and outbound leads and manage your entire sales pipeline.

Best used for:

• Monitoring leads of all types
• Managing everything about your customers from a single place
• Analyzing all of your marketing channels and mobile apps

Pricing: The starter plan costs $45 per month, but the next plan is priced at $800 per month.

Google Data Studio

Google Data Studio is an allowed-to-utilize application for making information-rich visuals.

It gives a simple way for you to imagine information and present it in a clean manner to make it simple to settle on information-driven choices. Information Studio assists you with associating every one of your information and transforming that into wonderful reports that you can modify, present, and offer.

Google Data Studio is a great web app for creating light reports. Many small applications don’t require extensive data analysis, and Google Data Studio is perfect for all those needs.

Ahrefs

Ahrefs is a popular tool among SEO professionals for its extensive backlink analysis and keyword research capabilities. It helps marketers track their SEO performance and discover opportunities for improvement.

Key Features:

• Backlink Analysis: Access a comprehensive backlink database to monitor your site’s link profile.
• Keyword Explorer: Find profitable keywords and assess their ranking difficulty.
• Site Audit: Conduct a thorough audit to identify SEO issues on your site.
• Rank Tracking: Monitor your website’s ranking positions for target keywords over time.

Why Use Ahrefs? Ahrefs is essential for marketers focused on improving their SEO. Its powerful backlink and keyword analysis tools help marketers identify opportunities to enhance their site’s visibility and search engine rankings.

Matomo

This is a Google Analytics alternative that is focused on privacy and is open-source. It helps site owners protect their data from Google and protect their users’ privacy. It’s used by over 100 million sites in 190 countries.

Pricing: It has a free plan if you host the software on your own server. Otherwise, it costs around $30/mo.

Rebrandly

Rebrandly is an industry-leading link management platform to brand, track, and share short URLs with custom domain names.

Plenty of amazing brands like Lamborghini, Harvard, Dell, Accenture, Oracle, among others are using the platform to generate branded short URLs instead of generic short URLs.

Rebrandly offers scalable link management with the help of its APIs for transactional messages, affiliates, single sign-on, oAuth, and more.

Rebrandly allows you to both create and share branded links directly using a browser extension. You can measure the results with the help of the tools available. Register a new domain name directly with Rebrandly and start posting shortened URLs. The dashboard is both simple and easy to use.

Best used for:

• UTM builder
• Link retargeting
• Mobile deep link options
• Condition routing
• Open Graph
• Permission and workspace management
• Multiple domain management

Pricing: A free plan and starter plan are followed, costing $29/month.

Metabase

This is a really unique open-source tool that offers omnichannel analytics and business intelligence for non-techy users. A user can ask a question about their data and get the answer without having to create complex dashboards. The tool also has the ability to push out insights to external platforms like Slack.

Pricing: Plans start at $85/mo for 5 users and unlimited dashboards.

Funnel.io

Funnel is another great marketing analytics tool that helps measure your marketing campaign performance.

Funnel has helped 1000+ online businesses use data to improve their campaigns. It collects data from advertising, analytics, and CRMs and brings all of that together on a single unified dashboard.

This data is then sent to visualization apps to generate real-time insights. Funnel supports and gathers from all marketing platforms. It integrates with 200+ platforms for data collection

Best used for:

• Collecting data from advertising, analytics, and CRM channels
• Tracking key metrics (sales, conversion rates, engagement metrics) across multiple channels
• Building a reporting tool for all of your marketing activities

Pricing: starts at $399 per month for the starter plan and goes up to $1999 per month for the enterprise plan.

Moz Pro

Moz Pro is an across-the-board Website design enhancement toolset that assists advertisers with further developing their web crawler rankings, tracking their webpage’s presentation, and investigating their rivals.

Key Features:

• Keyword Research: Find catchphrases that will direct people to your site.
• Site Crawl: Recognize and fix specialized issues that might be ruining your Search engine optimization execution.
• Rank Tracking: Screen your site’s positioning for designated watchwords.
• On-Page Optimization: Get noteworthy suggestions to improve your site’s substance.

Why Use Moz Pro? Moz Pro is a comprehensive tool for marketers focused on improving their site’s SEO. Its user-friendly interface and actionable insights make it a popular choice for marketers of all skill levels.

Need help analyzing your data?

Struggling to consolidate your data? Unsure how to connect multiple channels for reporting? Looking for the best tool? Contact our expert marketers.

We’ve got over 100+ skilled marketers with proven expertise who are eager to assist you. We’ll connect you with a marketer who has specialized experience in your niche and support you in growing your business. Take the first step today!